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Felipe Gacharná is a Senior Digital Marketing Manager at Coforma since August 2023, where responsibilities include developing and executing multi-channel digital marketing strategies, overseeing social media management, and optimizing web properties through SEO best practices. Prior roles at the University of Wisconsin-Madison as Creative Associate Director involved managing public-facing work and a team focused on digital communications, while experience as a Web Developer included leading significant website redesign projects and enhancing digital footprints for various departments. Previous experience also includes roles in technology support and education, where Felipe developed curricula for high school students and provided technical training and support. Felipe holds a Bachelor of Science degree in Horticulture from the University of Wisconsin-Madison.