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Carlos Sabanza Cenzano is an experienced professional in marketing and sponsorship management, currently serving as Sponsorship & PR Manager at CODERE since December 2016, where responsibilities include strategic planning and sponsorship activation for high-profile partnerships such as the NBA and Real Madrid C. Prior roles include Marketing Specialist at Barclaycard, where Carlos coordinated sponsor activities for the Barclaycard Center, and Project Coordinator at MediaPro, managing sponsorship activations for notable brands like Grupo Mahou-San Miguel and Coca-Cola. Earlier experience also includes a Senior Marketing Executive position at Repsol YPF, overseeing digital strategies, and account management roles at Arista and McCann Erickson, among others. Carlos holds an Executive Master in Marketing and Business Management from IE Business School and a Bachelor's degree in Advertising and Public Relations from the University of Navarra.