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Martin Adams is the CEO and co-founder of Codec, a company that provides a communication platform for businesses. Martin is also the founder of Social Media Unit at University College London (UCL). Martin has been a board advisor for The Inspire Movement and Second Screen.

Martin Adams began their educational career at King Edward VI Grammar School. Martin then attended UCL and graduated with First Class Honours, First in Year. After that, they completed the UNSW Negotiation Program at UNSW. Finally, they obtained their LLM in Advanced Intellectual Property, Emerging Technologies, Corporate Law, and Digital Media from Harvard Law School.

Some direct reports include Tom Blah - COO, David Shawcross - Head of Insight & Innovation.