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Jacopo Chirici is a seasoned professional in strategy and digital marketing, currently serving as the Senior Director of Strategy at Code and Theory since September 2024. As a Co-Founder and board member of Krein since January 2017, Jacopo has a strong entrepreneurial background. Previous roles include Director of Strategy at AKQA and Group Director of Experience & Brand Strategy at VMLY&R, where efforts focused on creating exceptional customer experiences for global clients, including the International Olympic Committee and Bridgestone. Jacopo has also held leadership positions in marketing and e-commerce, notably as Head of Marketing & Business Development at MADE.COM and Global e-commerce & Brand Manager at Mywalit. Educational credentials include an Executive MBA from the University of North Florida and a Master of Science in Innovation Management from the University of Gothenburg.