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Sarah Lai is an experienced professional in artist management and publicity, currently serving as the Sr. Artist Manager at Roc Nation since November 2019. Previously, Sarah held the position of Operations Manager for Yeezy at adidas and managed music artists and songwriters at SLPR. Other notable roles include serving as Day-to-Day Manager and Sr. Director of Marketing and Publicity at Creative Nation, Director of Publicity at The Media Collective, and working in publicity at Warner Music Group. Sarah began their career as a Public Relations Coordinator at James Lee Witt Associates. Sarah holds a Bachelor of Arts in Journalism-Professional Writing from the University of Oklahoma, completed in 2007.