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Pedro Príncipe is the CEO & Co-Founder of COCON, a company focused on helping people de-stress and connect with themselves. Previously, Pedro was the CEO of Jualo where he led the company to facilitate over USD $1 billion in GMV per year. He also held various leadership roles at Carmudi.com and worked in Global Venture Development at Rocket Internet SE. Pedro has a BSc in Business Management and has participated in various summer school programs in mergers & acquisitions, international relations, project management, and international business and economics. Furthermore, Pedro has a background in acting and public speaking, having appeared in movies, TV shows, and commercials.