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Cai Ziliang is a seasoned professional with extensive experience in customer development and marketing across various industries. Currently serving as the Head of Customer Development for E-Commerce & Convenience at Coca-Cola Beverages Singapore, Malaysia & Brunei since September 2017, Cai Ziliang leads a team that manages seven commercial channels and has achieved remarkable growth in the food delivery segment. Prior to this role, Cai Ziliang held positions at Singapore Petroleum Company Limited as a Marketing Executive and at Dairy Farm Group as a Category Manager, where notable achievements included national recognition from the Singapore Retailers Association. Cai Ziliang holds a Bachelor of Business in Marketing from RMIT University Singapore.