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Ibrahim Olukoya is an experienced professional currently serving as the Head of Route to Market, Cold Drink Equipment, and Right Execution Daily at Coca-Cola HBC since April 2024. Prior to this role, Ibrahim was the Route to Market and Distribution Manager at Lafarge Africa Plc and held positions at GBfoods and the Nigerian Bottling Company Ltd, contributing significantly in areas such as customer segmentation, strategic route planning, and project management. Ibrahim's expertise includes driving sales growth, optimizing distribution channels, and enhancing customer service efficiency. Academically, Ibrahim holds an Executive Education in Business Analytics from the University of Cambridge, an MBA in Accounting and Finance from Obafemi Awolowo University, and a BSc in Accounting from the University of Ilorin.