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Leonardo Ferrari is an accomplished Commercial Director and Marketing Director at Coca-Cola FEMSA, with a strong passion for generating sustainable business growth and executing multi-channel strategies. With experience spanning over 14 years at The Coca-Cola Company, Ferrari has successfully led commercial efforts across six Latin American countries, driving significant net sales revenues and implementing digital strategies that resulted in increased market share and new customer acquisition. Ferrari's background includes expertise in trade marketing, customer development, and logistics management, complemented by an MBA and various certifications in supply chain and operations management, highlighting a commitment to delivering outstanding business results through strategic planning and execution.