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Jordi Cueto-Felgueroso is a seasoned professional in sustainability and communications, currently serving as Global Sustainability Manager at Coca-Cola FEMSA since November 2023. With extensive experience in academia, Jordi has been a teacher at EGADE Business School del Tecnológico de Monterrey since July 2020, specializing in Crisis and CSR Communications. Previous roles include Sustainability Manager at Bocar Group, where significant contributions were made to ESG strategy development, and various leadership positions at DiDi, focusing on sustainability and communications across multiple countries. Earlier career achievements at General Motors involved leading corporate communications and sustainability efforts, along with foundational experience in communications during a traineeship at Tecnológico de Monterrey. Jordi's educational background includes a Master's degree in Applied Economics and a degree in Sustainable Development Engineering from Tecnológico de Monterrey, alongside a diploma in Corporate Communications.