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Carlos Valle Díaz is a seasoned professional with extensive experience in finance and strategic management across notable companies. Currently serving as the Head of New Business and Strategic Partnerships at Coca-Cola FEMSA, Carlos has successfully transformed revenue dynamics by initiating new categories and partnerships. Prior experience at Diageo includes key roles such as VP Finance & Strategy Global Travel Retail, where Carlos led significant growth strategies post-COVID, and Commercial Finance Director, where Carlos drove profitability enhancements through optimized pricing and trading terms. Carlos has also demonstrated leadership in global revenue management and innovation strategies. With a solid educational background, including a Bachelor of Business Administration and advanced studies in Strategic Marketing, Carlos continually fosters financial performance and strategic insights throughout various projects and teams.