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Fernando González Ginard is an experienced professional in revenue management and pricing strategy, currently serving as RGM Senior Manager at Coca-Cola Europacific Partners since April 2024. Previously, Fernando held the position of Global Pricing Strategy Manager at Beam Suntory, where Fernando redefined the long-term pricing strategy for tequila and bourbon brands with net sales of approximately $600 million. At Coca-Cola FEMSA, Fernando worked in various roles, including Revenue Management Senior Executive, where significant revenue-saving opportunities were identified, and Business Analytics Executive, which involved analyzing strategies for a negotiation process valued at around $830 million. Fernando holds an MBA from IE Business School and a degree in Industrial Engineering from Tecnológico de Monterrey.