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Deden Safar Haji is an experienced Area Manager at Coca-Cola Europacific Partners, overseeing target volume achievement and engaging with various customer segments while managing a team of approximately 15 merchandisers across over 600 outlets. Deden has a strong background in sales support from previous roles, including SAP Support at JELD-WEN, Inc. and SAP SD and TMS Implementor at Coca-Cola Amatil. An academic foundation in Marine Sciences was established at IPB University, complemented by a role as a Student Teaching Assistant. Deden has also participated in environmental initiatives with Kementerian Koordinator Bidang Kemaritiman and worked as a Curratorial Intern at Seaworld Ancol.