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Tom Senter is a seasoned professional in the beverage industry, currently serving as Sales Division Director at Coca-Cola Bottling Company High Country since May 2023. Prior experience includes roles as Sales Center Manager at the same company, Area Sales Manager, and Merchandising Operations Manager at Swire Coca-Cola, USA. Tom's expertise encompasses full P&L responsibility for a $5M budget in the Merchandising department and developing budgets for multiple facilities. Other notable positions held include Merchandising Supervisor and various account management roles within Coca-Cola organizations. Tom holds a Bachelor of Science in Business Management from the University of Phoenix and has a strong educational foundation that includes attendance at the University of Oregon and Woodburn High School.