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Jasna Hamzic

Vice President, Group Marketing & Commercial Innovation at CO-RO

Jasna Hamzic has a diverse work experience spanning multiple industries and roles. Jasna started their career as an Office Assistant at Hans Tørsleff Management Systems in 2002 before moving on to work as a Rental Sales Agent at AVIS Rent a Car. Jasna then worked as a Marketing Assistant at BusinessMinds A/S, where they handled various B2B marketing tasks.

In 2007, Jasna joined the Carlsberg Group, initially as a Marketing Assistant in Group Sales and Marketing, before transitioning to roles such as International Project Manager for the Carlsberg Brand and Marketing Activation Manager for Design and Brand Communication Management. During their time at Carlsberg, they were involved in strategic and tactical marketing, brand positioning, and design strategy and execution.

Jasna then joined Publicis Group/REPUTATION in 2012 as an Account & Loop Team Manager, FMCG, where they led teams and had full account responsibility for clients such as P&G and Nestlé. Jasna later became an Account Director, overseeing key client relationships and providing strategic marketing consultancy.

Since 2015, Jasna has been working at CO-RO, starting as a Senior Global Brand Manager and progressing to the roles of Senior Global Marketing Manager and Global Brand Director. In their current position as Senior Director and Head of Global Marketing, they have overall brand ownership, manages the global ambient ice category, supports regional and local teams, and leads various strategic and marketing projects.

Throughout their career, Jasna has demonstrated strong leadership skills, strategic thinking, and the ability to drive business growth.

Jasna Hamzic's education history is as follows:

From 2006 to 2008, they attended Copenhagen Business School and obtained a Master's degree in English and International Market studies.

Prior to that, from 2003 to 2006, they also attended Copenhagen Business School, where they earned a Bachelor's degree in English and International Business Communication.

Before entering university, they completed their secondary education at Falkonergårdens gymnasium from 1998 to 2001, where they obtained a Sproglig studentereksamen.

Earlier, they attended Niels Steensens Gymnasium from 1996 to 1998, where they completed their ninth-grade afgangseksamen.

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