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Floriana Aranzi is a seasoned marketing and retail professional with extensive experience in the fashion industry. Currently, Floriana serves as the Marketing and Events Coordinator at Co.As.It. since February 2024, focusing on promotional events. Prior to this role, Floriana held multiple positions at Max Mara Fashion Group from May 2011 to December 2023, including Retail Director and Head of Retail/Marketing, where responsibilities included leading retail operations for 22 stores across Australia and developing strategic initiatives to enhance customer experiences. Floriana also managed retail operations and purchasing for the MAX&Co. brand and supervised a large number of stores in several countries. Earlier experience includes serving as Retail District Manager for Tezenis at Calzedonia Spa, overseeing around 30 stores in Italy and Spain. Floriana holds a Master's degree in International and Diplomatic Sciences from Università degli Studi di Trieste.