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Patricia Heras has over a decade of experience in marketing and account management, currently serving as the Responsable de Marketing at CMZ since September 2017. Previously, Patricia held the position of Senior Account Executive at Adpv Advertising Provider S.L, where responsibilities included overseeing the offline media department and managing comprehensive coordination efforts. Prior roles included Project Supervisor and Client Advisor at Cryn, and Account Executive in the Interactive Division at Arista, focusing on promotional actions for Warner Bros. Pictures. Patricia began their career with an internship in marketing and creativity at Venturmoda. Educated with a Licenciatura in Publicidad y Relaciones Públicas from the Universidad del País Vasco, a Master's in Publicidad y Comunicación Empresarial from ESIC Business & Marketing School, and a Postgraduate diploma in Marketing y Dirección Comercial from IM Digital Business School, Patricia possesses a strong academic foundation to complement extensive professional expertise.