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Samuel Appleby is an accomplished business development professional with extensive experience in the payments industry. Currently serving as SVP and Director of Business Development at CMSPI since January 2012, Samuel leads efforts to optimize payment supply chains for major clients such as McDonald's, Sainsbury's, and Aldi. Prior to this role, Samuel held positions at Yorkshire Bank as a Payments Partner, Global Payments UK Limited as a Merchant Sales Manager, and HBOS Plc as a Business Development Manager, focusing on merchant acquisition and corporate finance solutions.