Jurriaan Nagelkerke is a seasoned professional in data science and analytics, currently serving as Principal Consultant at Cmotions since November 2006. With a focus on enhancing competitive and market positions for both profit and non-profit organizations, Cmotions specializes in optimizing the balance between customer value and organizational value using fact-based techniques. Jurriaan's academic background includes a Master of Philosophy in Marketing Track and a Master of Science in Services & Retail Marketing and Market Research from Tilburg University, as well as a Bachelor's degree in Sports, Economics & Communication from Fontys University of Applied Sciences. Earlier experiences include roles as an MPhil student and assistant at Universiteit van Tilburg and as a marketing analyst at Kijkshop.
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