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Jaco de Wet is an experienced professional in user experience design and product management, currently serving as Principal Lead at CloudSmiths since July 2023. Jaco's career includes notable positions such as Senior UX Designer at Dentsu, where leadership in the design of the Taxonomy Name Generator was emphasized, and Senior User Experience Designer at IoT.nxt, managing a team focused on user-friendly interfaces. Previous roles encompass User Experience Designer at Nedbank and Freethinking Business Consultants, as well as UX/UI Design Lead at Standard Bank Group, where oversight of mobile and web projects was key. Earlier experiences include consulting and product management at Private Property and ePages.net. Jaco holds certifications as a Certified Usability Analyst and in PET Design from Human Factors International.