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Mona is a marketing professional with 15+ years of experience. She focuses on online marketing strategy, direct marketing & customer acquisition and has worked with brands like Princess Auto, Cathay Pacific, Capital One, Sony & The Jimmy Pattison Group. She has written 2 books & spoken at over 100 conferences around the world. Her industry knowledge is regularly sought after by the business community, including Wall Street analysts; and she is frequently quoted in respected publications.