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Laura Crawford is a highly experienced creative leader currently serving as the Creative Director at Cloudinary since June 2022, where responsibilities include overseeing visual branding, crafting impactful storytelling, and managing creative teams across the organization. Additionally, Laura co-founded Hello Whale Design in October 2016, a creative consultancy specializing in the intersection of art, design, media, and play. Prior experience includes serving as Sr. Creative Director for New Concepts at Edmunds.com, where innovative product development and creative strategies were implemented, as well as key roles in advertising and media design. Laura has contributed to numerous projects involving augmented reality, transportation, and branding, while also serving as a consultant for various companies and startups. Educational background includes an MFA in Media Design from ArtCenter College of Design and a Bachelor's degree in Media Production from Florida State University.