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E-Thern Ooi is a skilled recruiter currently employed at Cloudflare since October 2021, focusing on full-cycle recruiting for sales roles in the APAC region since Q4 2022. Responsibilities include designing candidate recruiting plans, advising hiring managers, sourcing qualified candidates, managing pipeline activity, and improving diversity in hiring. Prior to Cloudflare, E-Thern held positions as a Finance Analyst at JL Family Office, where responsibilities encompassed portfolio management and support for investment operations, and as a Senior Associate at PwC Singapore, leading audit engagements and managing junior team members. E-Thern's career began with internships at PwC Malaysia and PwC Singapore. E-Thern holds a Bachelor of Commerce in Accounting and Finance from the University of Adelaide.