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Joana Petrova is an experienced marketing professional currently serving as a Partner Marketing Manager at Clinch since September 2024. Previously, Joana held the position of Head of UK Marketing at Harri from October 2022 to September 2024, where Joana contributed to the team’s recognition as a finalist for the 2024 ONCON ICON Awards for Top 100 Marketing Team globally. Joana's background includes roles as Marketing Manager for EMEA at Harri, Marketing Manager at Scale Space, and Marketing Manager at Geeks Ltd, where Joana managed significant budgets and marketing strategies. Joana also served as Head of Digital & Content Marketing at Chain Stores Fantastico, overseeing a sizeable team and portfolio. As a freelance marketing and sustainability consultant, Joana supported various startups and established brands in enhancing their ESG strategies. Joana holds a Master of Science in International Marketing from King's Business School and a Bachelor's Degree in Comparative Literature from King's College London.