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Alan Rowe is a seasoned digital marketing professional with extensive experience in technology and innovation, particularly in conversion rate optimization and web strategy. Currently serving as the Director of Technology & Innovation and Director of Conversion Strategy at ClickThrough Marketing since November 2012, Alan manages a team within a conversion-centric agency and specializes in internet strategy, UX, SEO, PPC, and digital transformation. In addition to roles at Cre8ology and Goodrow Productions, Alan has held several key leadership positions, including Director at Lovethelook and Technical Director at Blossom Digital Limited. With a background in IT management and training, complemented by academic credentials in molecular evolution theory and bioinformatics, Alan combines creative and technical expertise to drive results across various digital platforms.