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Geert (Gerrit Pieter) Van 't Riet is an experienced content leader with a strong background in digital marketing and team management. Currently serving as Head Of Content at Click&Boat since 2022, Geert oversees a team of country marketing managers, focusing on scaling content operations, improving SEO, and enhancing brand awareness through social media strategies. Previous roles include Head of Cruise Content at DREAMLINES, where Geert built an international content team and developed scalable content strategies, and Head of Content at Softonic, leading application review content across multiple platforms. Geert also has experience as an account manager at Google, where optimization of online advertising for publishing houses was a key responsibility. Educational qualifications include a Master's in International Business from Maastricht University and a Bachelor's in International Business and Languages from Rotterdam University of Applied Sciences.