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David Irvine is an experienced professional in the field of marketing technology analytics, currently serving as the Head of Martech Analytics at Clevertouch Consulting since August 2013. In this role, David focuses on team leadership and strategy, successfully transitioning the team to Python for enhanced data analysis and automation. Prior positions at Clevertouch include Insight & Analytics Manager, where team management and development were key responsibilities, and Insight Analyst, providing insights on marketing campaigns and data quality. David's career began with a summer placement at Clevertouch and earlier roles included serving as an IT assistant at Clearrock Ltd. David holds a Master's degree in Operational Research and a Bachelor's degree in Mathematics, both from the University of Southampton.