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Lori Vandekerckhove is an experienced digital marketing professional with a focus on paid media and search engine marketing. Currently serving as a Senior PPC Manager and Team Lead at Clever Digital Marketing since May 2023, Lori previously held the position of SEM Manager at iContact and has a substantial background at Keypath Education, where roles included Manager of Paid Media and Senior Paid Media Specialist. Prior experience includes a decade at Pearson, where responsibilities spanned from Media Manager to Marketing Coordinator, focusing on campaign management, lead generation, and optimization strategies. Lori holds a Bachelor of Science in Psychology and Crime, Law & Deviance from the University of Toronto Mississauga.