Parik Zala currently serves as the Cluster General Manager at Clermont Hotel Group, overseeing operations at multiple Thistle properties and enhancing guest experiences. Previously, as the Head of Operations at Lamington Group, Parik managed branded operations for the hometel brand 'Room2,' focusing on efficiency and customer experience. During tenure at Whitbread as Airports Optimisations Manager, Parik managed optimization efforts for key airport locations and expanded product offerings. Parik's career began at Premier Inn, where positions ranged from General Manager to Operations Manager, driving significant revenue growth and guest satisfaction improvements. Parik holds a BBA in International Hotel & Tourism Management and is pursuing a Master's degree in Leadership & Management from the Chartered Management Institute.