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Steven Werber, Ph.D., is a seasoned expert in consumer insights, marketing, and consulting with extensive experience spanning multiple industries. As Principal at Brand Building Experts, LLC since April 2012, Steven specializes in brand development, marketing strategy, and various forms of market research. Concurrently, Steven serves as a Lecturer at UCLA Anderson School of Management and has held instructional roles at USC Marshall School of Business and other institutions, focusing on business communications and consulting. With a diverse background that includes significant positions at McCann Group Global, Innovative Communications, and Pfizer Pharmaceuticals, Steven combines robust academic credentials, including a Ph.D. in Psychology from Hofstra University, with practical expertise in qualitative and quantitative research methodologies, brand strategy, and effective communication.