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Daniela Tan has a diverse work experience spanning various roles in advertising, marketing, and account management. Daniela most recently served as the Advertising Media Strategy & Operation Director at ClassTag, Inc. starting in September 2018. Prior to that, they worked as an Account Manager at Ying Communications | B2B Marketing and Public Relations from March 2017 to April 2018. Daniela also held the role of Account Manager at Williams Lea Tag from August 2016 to February 2017. Additionally, they served as the Creative and Account Lead at Here And There from July 2014 to July 2016. Before that, they worked as a Senior Account Executive at OgilvyOne Worldwide from August 2013 to June 2014. Daniela gained experience in Account Management at The Affiniti Pte Ltd, starting as an Account Executive from May 2010 to December 2010, then as a Senior Account Executive from January 2011 to December 2011, and finally as an Account Manager from January 2012 to July 2012. Daniela began their career as a Graphic Design Intern at Blackmark from August 2009 to October 2009.

Daniela Tan attended Victoria Junior College from 1996 to 1997, where they completed their A' Levels in Business. Afterward, they enrolled at the National University of Singapore from 1998 to 2000, where they completed two years towards a Bachelor's degree in Arts and Social Science. Later, Daniela pursued their education at Temasek Polytechnic from 2007 to 2010, earning a Diploma in Design and Visual Communications. Additionally, in July 2018, they obtained an Inbound Certified certification from HubSpot.