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Fabiana Pettersen is an accomplished IP Prosecution Specialist at ClarkeModet since August 2023, with extensive experience in branding and trademark law. As a member of the Brands for a Better Society Committee at the International Trademark Association since January 2020, Fabiana contributes to important discussions in the field. Previous roles include Senior Legal Assistant in Naming & Branding at Ojam Bullrich Flanzbaum and positions within the trademarks departments of Berton Moreno IP LAW and Berton Moreno + Ojam, where expertise in branding and trademarks was developed. Early career experience included assistance in direction and accounts at PE & EME, Publicidad & Marketing S.A. Fabiana holds degrees in Publicity and Brand Construction from Universidad de Ciencias Empresariales y Sociales and Universidad Torcuato Di Tella.