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Guilherme Gibelato is a seasoned professional in marketing and logistics, currently serving as the Coordenador de Trade Marketing at Bauducco since July 2022. Prior experience includes a role as Merchandising & Sales Manager at Procter & Gamble from April 2020 to March 2022, where responsibilities included managing sell-in, sell-out, and fund administration for direct clients in the North Region of Brazil, achieving significant cost reductions. In a previous position as Regional Merchandising Manager at Procter & Gamble, Guilherme oversaw a merchandising team that increased store coverage by 50%. Additional experience includes serving as a Logistics Planning Analyst at Ambev and as a Finance Intern at Procter & Gamble. Guilherme holds a Bachelor’s degree in Food Engineering from Universidade Estadual de Campinas and an MBA in Marketing from Descomplica.