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María José Porras Salgado is a CRM senior manager at Groupe Clarins, with extensive experience in customer relationship management and online marketing from tenure at The Estée Lauder Companies Inc., where responsibilities included implementing a sales dashboard for Clinique Chile and measuring KPIs. Previous roles include community management at Gafa, focusing on social media content strategy, and global business development at Fresh Cup, contributing to the establishment of multiple café branches in Cuernavaca and developing marketing and branding strategies. María José holds a Bachelor of Business Administration in Finance from Tecnológico de Monterrey.