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Jenni Cumming has extensive work experience in CRM and consumer data management. Jenni has held positions such as Head of CRM at Groupe Clarins, FatFace, Ted Baker, Liberty, and The Body Shop International. Jenni has also served as Group Customer Engagement Manager at Hammerson and held marketing and CRM roles at Links of London, Olan Mills, Harrods, and Marks & Spencer. Jenni'sroles have spanned from 1999 to present, showcasing their expertise in the field.

Jenni Cumming attended the University of Hull from 1987 to 1991, where they earned a degree in European Business Studies with a focus on Business Studies and French. During the same period, they also attended KEDGE Business School and obtained a BA (Hons) degree in European Business Studies.