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Paulo Alexandre possesses extensive experience across multiple roles in technology and education since 2008. Currently, Paulo serves as "Faz tudo" at Tecnologia Pessoal, focusing on practical technology education for adults. Paulo has held the position of Editor-chefe at Super Apple since 2011, and has been a Social Entrepreneur at Linha Alternativa since 2019. Additional roles include Regional Partner at both MacPaw Inc. and CJ, and Professor Apple on YouTube, as well as an Instructor for Udemy. In previous experience as a Consultant for Apple Solutions at ITM, Paulo provided Apple technology support and conducted workshops. Paulo holds a degree in Management Processes from Universidade Metodista de São Paulo and studied Web Usability at Senac Brasil.