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Joantxo Llantada is a seasoned professional in the tourism sector, currently serving as the Responsable Programa de Ayudas Impulso al Marketing de Producto Turístico at Turisme Comunitat Valenciana since April 2018. With extensive experience at Ciudad de las Artes y las Ciencias, S. A. as Consejero de Dirección since June 2015, and a role as an educator at IE Business School and UCAM Universidad Católica San Antonio de Murcia, Joantxo has contributed significantly to academic programs focused on tourism management and innovation. As an Expert Social Media Business Strategist for Digital Tourism Think Tank in collaboration with Yahoo since June 2012, Joantxo has provided strategic insights for the tourism industry. Previous roles include coordination positions at INVATTUR and the Secretaría Autonómica de Turismo, where Joantxo facilitated sustainable tourism strategies and marketing. Educational credentials encompass multiple master's degrees and a degree in Marketing from ESIC Business & Marketing School, along with specialized studies in storytelling and project development.