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Viviana Castellano currently serves as a Product Marketing Manager at Citytime, where responsibilities include defining and executing marketing strategies for B2B and B2C segments, launching new brands, managing product launches, and overseeing marketing materials and campaigns. Prior experience at Colgate-Palmolive spans multiple roles, including Senior Brand Manager and Brand Manager, with a focus on developing marketing strategies, analyzing consumer insights, and achieving market leadership within the category. Viviana's educational background includes International MBAs from ESIC Business & Marketing School and Shanghai International Studies University, along with diplomas in Entrepreneurship and Digital Marketing from IESA, and a degree in Labor and Industrial Relations from UCAB.