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Amy Friel is a seasoned professional with extensive experience in member experience, digital product management, marketing, and health equity. Currently serving as Senior Manager, Member Experience Programs Lead at Cityblock Health, Friel applies strategic business acumen to enhance care for Medicaid and dual-eligible members. Previous roles include Director of Digital Product & Programs at 365 Health, where Friel focused on telehealth initiatives, and Vice President of Marketing at Tidepool.org, leading successful marketing campaigns in diabetes med-tech. Friel has demonstrated expertise across various organizations, including Nokia Technologies, ArcSoft, Hewlett-Packard, and SanDisk Corp., along with volunteer leadership in the Health 2.0 community. Friel holds an MBA and MA from the University of Michigan's Stephen M. Ross School of Business, specializing in Marketing and Southeast Asian and Chinese Studies.