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Theo Keremian is an accomplished finance professional with extensive experience in the banking sector, currently serving as part of the Segments & Digital Wealth team at Citibanamex since July 2018. Responsible for a segmentation strategy that impacts 12 million customers and generates $4 billion in annual revenues, Keremian has successfully transformed the Consumer Bank's management structure to prioritize customer-centric initiatives. Previously, as the Priority Business Head, Keremian led a significant relaunch in Mexico, elevating the segment's contribution to Consumer Bank revenues. Prior to Citibanamex, Keremian held various leadership roles at Citi and Citibank, including Head of Sales, Head of Retail Banking, and Director of Strategic Planning, consistently achieving significant revenue growth and operational efficiencies across multiple business lines. Keremian holds an MBA from NYU Stern School of Business and a Bachelor's degree in Industrial Engineering from USP.