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Paulina Córdova Toledo is an experienced marketing and digital communications professional with a diverse background in various roles across multiple companies. Currently serving as Venture Partnership Head and Product Owner at Citibanamex since February 2021, Paulina has successfully implemented processes to enhance account opening for minors and integrated investment products, significantly improving sales and efficiency. Prior experience includes leading digital marketing campaigns at Be Grand, managing communication strategies at Nurun for Barcel México, and coordinating marketing initiatives at Heineken México. Paulina began their career with J.R. Simplot Company, where essential marketing and event planning skills were developed. A graduate of Universidad Anáhuac with a degree in Marketing, Paulina has consistently demonstrated a strong ability to drive results and enhance brand visibility throughout their career.