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Alexandra Haberland is a seasoned marketing professional with extensive experience in brand and strategic marketing. Currently serving as Vice President of Brand & Strategic Marketing at First Citizens Bank since March 2022, Alexandra has previously held key roles at CIT, including Customer Retention Marketing Manager and Segment Marketing Manager. At Direct Capital, a division of CIT Bank, Alexandra managed marketing strategies for business segments, driving significant monthly funded volume through targeted campaigns. Early career experiences include inbound marketing consulting and customer service, complemented by leadership roles in university-focused initiatives and media organizations. Alexandra holds a Bachelor of Arts in Communication from Westfield State University.