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Ruari Tobin is an experienced sales professional currently serving as SMB Territory Manager for Cisco in the North UK region since October 2021, where responsibilities include driving growth through strategic initiatives. Previously, Ruari held various roles at TalkTalk Business from October 2015 to October 2021, including SME Sales Manager and Direct Team Leader, achieving significant revenue growth and customer retention. With a strong track record in new business acquisition and a focus on consultative sales, Ruari has received multiple awards, including the Q2 EMEA SMB Star Award and Ignite Sales Person of the Year for two consecutive years. Educational qualifications include advanced sales training from The SIP School and A-Levels from Newport Grammar Sixth Form.