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Åsa Lundin is a seasoned professional with extensive experience in management consulting and digital transformation. Currently serving as a Senior Management Consultant at Circle of Trust Sweden and an Implementation Manager at Region Skåne, Åsa previously held roles at Spctrm as a Senior Management Consultant and a Senior Digital Transformation Advisor at Saint-Gobain Ecophon AB. Åsa's expertise spans across project management, information management, and business excellence within various industries, including IT, telecom, manufacturing, and banking. With a strong background in implementing PIM and MDM solutions while overseeing significant projects, Åsa has also held leadership positions at Avensia, Ikano Bank, Tetra Pak, and IKEA Group, in addition to working as a self-employed consultant. Educational credentials include studies at Lund University.