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Paul Hinds currently serves as Managing Director of APAC at Circana, leading efforts to provide actionable insights to nearly 7,000 global brands and retailers. Prior experience includes managing the APAC team at IRI, where innovative technology solutions drove client success, and serving as Senior Vice President of Retail International Solutions at IRI, contributing to international strategy development. Previously, Paul held various leadership roles at Beyond Analysis, dunnhumby, and First T, focusing on client engagement, project management, and sales. Earlier career stages encompassed account management and sales in B2B environments. Paul holds a BA Hons in History and Archaeology from the University of Southampton and a Diploma in Interactive and Direct Marketing from IDM.