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Natallia Bambiza is an accomplished professional specializing in the beauty category, currently serving as Director, Beauty Category Analyst for Makeup and Hair at Circana since March 2023 and having held a similar role at The NPD Group since August 2018. Earlier experience includes positions such as Adjunct Lecturer in Business Fundamentals at Baruch College and various roles in marketing and product development across companies like Grip Collections Apparel, Meredith Corporation, and L'Oréal USA. Natallia possesses a Master’s Degree in Marketing Analytics and a Bachelor’s Degree in Marketing Management from Baruch College, demonstrating a strong foundation in both practical experience and academic knowledge in marketing.