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Lorena Serrano Serrano is a marketing professional with a degree in Marketing from Universidad Rey Juan Carlos. Currently serving as a Técnico Junior Marketing at ARENA. Financial Tech since August 2023, Lorena is responsible for executing and monitoring the annual marketing plan, fostering internal communication, managing social media, and providing strategic support across various departments. Prior experience includes a Marketing Assistant role at Devoteam, where Lorena focused on content creation and KPI analysis, and a marketing internship at Algeco Spain, which involved social media management and blogging. Earlier career experience includes a Sales Assistant position at Oysho, with responsibilities in customer service and sales.