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Irina Sedova is an accomplished executive with extensive experience in the beauty retail sector. Currently serving as the Executive Director of Europe Beauty Retail at Circana since March 2023, Sedova previously held the same title at The NPD Group, where the role was undertaken from May 2015 onwards, along with a position as Business Development Manager. Prior to these roles, Sedova was the Business Development Director at B2B Research from November 2013 to April 2015, and the Marketing Manager at Troika Dialog from November 2008 to September 2013. Earlier experience includes serving as the Head of Marketing in the corporate bank division at Alfa-Bank from 2004 to 2008 and as a Project Manager at Business Analytica from September 1996 to November 2003. Academic credentials include a degree from Lomonosov Moscow State University, completed from 1991 to 1997, along with earlier education at institution 548, spanning from 1987 to 1991.