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Eddie Hold serves as the President of Connected Intelligence at Circana since March 2023, following a similar role at The NPD Group from May 2010 to March 2023, where Eddie led an advisory service focused on the Connected Consumer. Prior experience includes positions at Current Analysis, ranging from Principal Analyst to Vice President, where Eddie developed and managed wireless tracking services and consumer analysis. Eddie's career also includes a role as a freelance journalist and analyst, contributing to publications like Jupiter Communications and The Economist, where Eddie managed editorial content for telecommunication magazines. Eddie holds a BSc in Computer Science from Hatfield, obtained between 1986 and 1990.