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Ali McCall currently serves as a Client Insights Consultant at Circana, having joined the company in March 2024. Prior to this role, Ali accumulated extensive experience at Quotient Technology Inc. from August 2011 to September 2023, where responsibilities included managing retail solutions, overseeing client relationships, and coordinating marketing events for retailer partners. Roles at Quotient ranged from Sales Director to General Manager, incorporating data-driven strategies to optimize digital campaigns and enhance client satisfaction. Previous experience includes positions at NCH Marketing Services and Cox Enterprises, focusing on account management and sales development. Ali holds a degree in Advertising from Michigan State University, obtained in 2006.